Grow adoption of your APIs

Simplify consumption of your APIs by internal and external app developers with Amplify Enterprise Marketplace, a customizable storefront where all your APIs can be packaged and centralized for quicker API adoption, and monetized into new revenue streams.

Increase API adoption with Amplify Marketplace

Amplify Marketplace is a customizable storefront for all your API products that empowers internal and external app developers to find and consume your APIs fast. It provides developers with a single, consistent experience regardless of endpoint type and location, including subscription management. Marketplace enables you to monetize your APIs through rate plans, usage tracking, and billing interfaces.

How Marketplace is delivered

Marketplace is a cloud component of the Amplify Platform

  • Optimize the business value of your APIs and target specific domains or app developer constituencies 
  • Drive adoption of your API products by making them easier to find and subscribe to 
  • Monetize your APIs to drive digital business outcomes and open potential new revenue streams
  • Internal and/or external developers have to waste time and effort visiting multiple API portals to get the exact API they need 
  • There are differing subscription mechanics and security credentials needed for every portal, adding to complexity 
  • You want to do charge-back or monetize API products directly but you don't have the capability
  • Most API management vendors focus only on APIs that are native to or secured by their products and published in their portal 
  • Most API management vendors don't address the business value of their APIs (which resides in their consumption), nor do they compose or highlight API products relevant to a specific developer's use cases 
  • Public marketplace vendors – API aggregators – cannot provide a personalized brand experience 
  • Most companies have some concept of API monetization but they vary in sophistication and value 
  • Most development tools focus only on building APIs, not on driving their consumption
  • Increased customer centricity since the experience of finding and using your APIs is greatly simplified for developers 
  • Driving productivity through discovery and reuse rather than recreating the APIs your partners or developers need saves costs 
  • Monetizing your API products – directly or indirectly – boosts revenue